Radio Safa

How Artists Can Make Money: From Guitarist to Producer

Safa Music Group Season 3 Episode 13

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0:00 | 35:23

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“In the production world, each band has its own purpose.”

In this episode of Radio Safa, we sit down with William Robertson (Al) — guitarist, producer, and founder of Nu Pop Entertainment — to explore his journey from performing musician to music entrepreneur.

William shares valuable insights into building a production company, working with multiple bands, hiring artists, and creating meaningful opportunities within the music industry. His perspective offers a deeper understanding of how artists can expand beyond performance and develop sustainable careers in music.

What makes this conversation even more special is the spontaneity he brings to the session — picking up his guitar and delivering an impressive off-the-cuff performance, seamlessly improvising both instrumentally and vocally in real time.

👉 Learn more about Nu Pop Entertainment:
 https://nu-pop-entertainment.com/

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